Discover Local Business Workshops - Shropshire
What makes the Area of Outstanding Natural Beauty Special
Monday 22nd November, 10am-3pm
at Shropshire Hills Discovery Centre, Shrewsbury Road, Craven Arms, SY7 9NZ
£15/£10 Sustainable Business Scheme members (Includes lunch and refreshments)
The session with cover:
• Understand more about the Shropshire Hills Area of Outstanding
Natural Beauty
• Why is it relevant to your business?
• How the Shropshire Hills AONB could benefit your business
• Promoting the special nature of the AONB to provide more satisfied
customers
• New ideas for your business inspired by our special landscape
Business and Personal Branding
Tuesday 30th November, 4-6.30pm
Mayfair Community Centre, Church Stretton
£10/£5 Sustainable Business Scheme members (Includes refreshments)
The session will cover:
• What is branding and why do we do it
• Thinking about successful branding and coming up with ‘Criteria
for Success’
• Case studies of similar rural businesses in other areas
• Matching your brand to your target customer
• What are your Unique Selling Points?
• ‘Telling the story’...an action plan for each business
• 15 ideas in 15 minutes- ideas to strengthen YOUR brand- action
plan for each business to take away
Workshop Training Sessions (2 part sessions)
Tuesday 1st & Tuesday 8th February 2011, 1-3.30pm
Craven Arms Community Centre, Newington Way, Craven Arms, SY7 9PS
£20/£10 Sustainable Business Scheme members (Price for both sessions, includes refreshments)
The 2-part session will cover:
• What works well, what will really engage our audience?
• Barriers to success and overcoming them
• Bringing it to life, using props and pictures
• Building the confidence and skills of others
• 10 minute mini lessons and feedback (in part 2)
Using, developing and marketing local produce
Tuesday 15th February 2011,10.30am-3pm
Craven Arms Community Centre, Newington Way, Craven Arms, SY7 9PS
£15/£10 Sustainable Business
Scheme members (Includes lunch and refreshments)
The session will cover:
• Discovering and tasting what is available and where within the
Shropshire Hills area
• Looking at and sharing examples of best practice with other
entrepreneurs
• Looking at ways of creating and promoting an innovative and
vibrant business using local produce
• Realising the value of local food and drink as a successful
marketing tool
For more information and to book any of the sessions, please contact Jodie
Griffith on 01588 674090 or Jodie.Griffith@shropshire.gov.uk
LEADER in the Shropshire Hills: Project part financed by the European
Agricultural Fund for European Development 2007-2013: Europe investing in
rural areas. This project is being delivered through Advantage West
Midlands with Defra as the Managing Authority.
