Horticulture Value Chain Improvement Event

All Rural Hubs - Wednesday 29 Jun 2011 at 10.00

Harper Adams University College
Edgmond, Newport, Shropshire TF10 8NB

Wednesday 29th June 2011, 10am - 3pm

This event will launch a programme of value chain improvement in the West Midlands. It will provide an introduction to the practical business training support that is available to growers and packers. Attendees are invited to attend one or more of the presentations. There is no charge for the event but places are limited.

10am Targeting Value Chain Improvement (David Simons Cardiff University)

• How to create effective chains and maximise scarce management resources;

• Lean Value Chain Mapping case study in Horticulture;

• Learning by doing supply chain exercise.

11.15 Tea break

11.45 Sell More Waste Less (Dr Peter Whitehead IGD)

• Understand the latest shopper trends;

• Value from the perspective of the consumer

1pm Lunch break

1.45 Horizon Scanning of Production Issues Discussion
(Dr Jim Monaghan Harper Adams University College)

3.00 Close

To book contact David Simons at Cardiff University simonsdw@cardiff.ac.uk