‘Earning and Growing Your Customer’s Loyalty’
Monday 11 October 2010 Amerton Farm Craft Centre, Stowe by Chartley
10am – 4pm
This one day event provides for new and existing food and drink producers, however small, to receive expert advice on identifying your market, winning those customers who matter most; and growing long term customer value. We will show you that the data you gather (and may not realise you do) is essential in directing your business. The day will be an interesting mixture of workshops, discussions and expert led tuition into the importance of obtaining good market data, guidance on how to use that data, understanding consumer trends and effective targeting; with practical guidance to use in your own business, aiming to improve your sales. Amerton Farm will be our case study. Amerton currently retrieves some consumer information from its visitors but does not put it to use. We will look at how to put consumer analysis into practice, identify markets and grow Amerton’s market share
Programme
10.00 Welcome and introduction to the day
10.15 Peter Whitehead of IGD: The Old Adage—”What Gets Measured Gets Done”
Understanding data is one thing: knowing what to do with it is another. Peter will go through some detailed market analysis, exploring what is important in:
* Understanding what value means to consumers
* Consumer behaviour and shopping tracking
* Consumer segmentation and cherishing your best customers
* Researching consumer behaviour and how to carry out your own market analysis
11.15 Coffee
11.30 Peter Whitehead
12:15 A critical tour of Amerton Farm and its community links
1.00 Locally sourced lunch with opportunity for networking
2.00 Nigel Cope and Gary Johnson—Cottage Delight Story
The Cottage Delight collection remains exclusive to independents who relish their unique, great tasting products which, they know, will never be seen on
supermarket shelves.
2.45 Follow up workshop with Peter Whitehead
4.00 Closing remarks and departure
Programme may be subject to some change
Cost
£15 per person or £25 for two from same business (to cover lunch and refreshments)
To Book
Call Debbie on 01785 255305 or email debbie@staffordshireruralhub.org
Funded by the Big Lottery Fund’s Local Food Programme, Staffordshire Rural Hub is able to offer this course to all West Midlands food and drink producers
